*|About AVENUE Founded in 1976, AVENUE is a must-read among the city’s most discerning, stylish and savvy audiences. As Manhattan’s oldest society magazine, and one of the first in the United States, the publication has exclusive access to Manhattan’s elite in a way that is distinct from other
magazines. By celebrating the blend of affluence and influence, AVENUE offers a unique, behind-the-scenes perspective on the people and lifestyles in the wealthiest zip codes in the wealthiest
country in the world.
AVENUE salutes the world we live in: a meritocracy where the point of entry is open to anyone who has met with success. We relish New York’s fabulous style and glamour, and we are in awe of the accomplishments and intelligence of the city’s most inspiring residents. This passion is reflected with elegance in AVENUE’s pages every month. Now in its fourth decade, the magazine continues to prosper, and the result is an upbeat, positive friend’s take on a society we love to cover.
*|Readership Demographics
INCOME
• Average Household Income: $1,700,000
• Avg. Value of Total Net Worth: $14,700,000
• Avg. Value of Investment Portfolio: $8,100,000
• Avg. Value of ’05 Charitable Donations: $85,100
READER INFORMATION
• Male/Female (%): 37/63
• Age: 25-49: 45%
READER INVOLVEMENT
• Read 3 to 4 of the last 4 issues: 77%
EDUCATION
• Graduated college or more: 92%
• Postgraduate study: 53%
REAL ESTATE VALUE
Average current market value:
• All real estate holdings: $8,200,000
• Avg. value of primary residence: $3,900,000
• Homeowners with a net worth over $5 million: 95%
• Own additional real estate: 76%
• Own summer/vacation property: 46%
• Multiple homeowners with real estate in Florida: 24%
SHOPPING
• Shop on Madison Avenue: 92%
• Shoppers with net worth over $5million: 94%
• Shop on Fifth Avenue: 92%
• Shoppers with net worth over $5million: 94%
HOME DÉCOR (PAST 12 MONTHS)
• Redecorate: 53%
• Redecorators with net worth over $5million: 54%
• Artwork and Collectibles: $125,600
• Purchasers with net worth over $5million: 78%
• Antiques and Furniture/Furnishings: $78,900
• Purchasers with net worth over $5 million: 64%
• Original Paintings/Drawings: $79,600
WOMEN’S APPAREL $80,600
• Purchasers with a net worth over $5million: 72%
• Shoes: $25,000
• Sportswear: $21,600
• Designer/Couturier $45,500
• Haute Couture: $56,700
• Purchasers with net worth over $5million: 75%
MEN’S APPAREL $23,100
• Purchasers with a net worth over $5million: 67%
TRAVEL (LAST THREE YEARS)
• Made foreign trips: 92%
• Travelers with net worth over $5 million: 96%
• Avg. number of foreign trips: 9
• Avg. spent on trips: $47,100
• Europe: 86%
• Travelers with net worth over $5 million: 91%
• Bermuda/Caribbean: 47%
• Travelers with net worth over $5 million: 67%
• Canada: 25%
• Travelers with net worth over $5million: 25%
• Have been a passenger on a private aircraft: 53%
Source: Monroe Mendelsohn Research Survey Winter 2006
